Everyone Is Unique, So Are Their Injuries
The co-founders of Bespoke noticed that there were many holes in the current physical therapy environment in New York City. With their impressive backgrounds and keen observations, Philippos Kyriacou and Dan Giordano created a solution that become Bespoke Treatments.
Co-founder Dan Giordano received his Doctor of Physical Therapy at New York University and has worked with many professional, NCAA, and Olympic athletes as well as supermodels and Broadway performers. Giordano is on many impressive medical teams including several years for the USA Track & Field outdoor and indoor championship meets. Giordano’s fellow co-founder, Philippos Kyriacou, is a sports and exercise physiologist who played professional rugby.
Kyriacou and Giordano were passionate about reversing what they saw as a growing prioritization of bottom lines and financial care over patient care. With financial gains as a focus, they believe that physical therapy has been more about creating uniform care that simply chases the pain and treats the symptoms. The unique causes of the patients’ problems get ignored in this process.
As Kyriacou explained, “We approach our care in knowing that everyone is unique and we need to treat them that way. The only way to do so is to spend some real quality time getting to know the patient emotionally and physiologically, understand the stressors in their life, evaluate movement patterns and really get the root cause of why the symptoms exist.” All of the therapists and trainers at Bespoke Treatments are equally dedicated and passionate about providing one-on-one care and medical success for their clients.
Take The Time, Do It Right
Bespoke Treatments is dedicated to devoting the hours and energy to each patient in order to create a custom made treatment plan to help relieve the pain and symptoms while also addressing the ultimate reason for the injury. Dan Giordano believes that it is essential to go beyond just targeting the injury itself. He explained, “It is essential to treat the body as a whole and we focus our attention on the patient’s overall lifestyle at Bespoke not just the specific problem that brought them in to our office.” With this approach, they are seeing people at a drastically reduced frequency than originally prescribed. As Kyriacou elaborated: “Patients are feeling better far sooner, but are also empowered to manage their movement patterns and stressors to effectively free of pain and movement disfunction.”
Luxe Goes A Long Way
When setting up Bespoke Treatments, Kyriacou and Giordano wanted to create a luxe environment to further enhance the healing and empowerment process. As you enter the space, you feel as though you are entering a high-end fitness studio thanks to the upscale decor and freshly scented candles. This modern environment effectively reflects the founders’ goal of creating a lifestyle brand over another average “mom and pop” medical practice. Bespoke Treatments also offers personal training and will soon offer massage therapy and acupuncture as well as nutrition and life coaching.